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Churn Risk Analyzer

by recued-core v1 action

Computes churn risk score from support tickets, NPS, usage trends, and engagement. Generates retention actions when risk is high.

How it works

Data fetch
▼ account account-reader-hubspot
Fetch reader from hubspot
▼
Process (32 steps)
⚠ check_account guard
Stop if account is missing
■ ticket_risk_raw math
Calculate account support ticket count 90d times 10
■ is_ticket_high compare
Check if ticket risk raw is greater than 100
■ ticket_risk switch
Map is ticket high to one of: true, false
■ nps_shifted math
Calculate account nps score plus 100
■ nps_normalized math
Calculate nps shifted divided by 2
■ nps_scaled math
Calculate nps normalized times 10
■ nps_risk math
Calculate 100 minus nps scaled
■ usage_risk_raw math
Calculate 100 minus account product usage trend
■ is_usage_negative compare
Check if usage risk raw is less than 0
■ usage_risk switch
Map is usage negative to one of: true, false
■ engagement_risk_raw math
Calculate account days since last positive engagement times 3
■ is_engagement_high compare
Check if engagement risk raw is greater than 100
■ engagement_risk switch
Map is engagement high to one of: true, false
■ part_ticket math
Calculate ticket risk times 0.25
■ part_nps math
Calculate nps risk times 0.25
■ part_usage math
Calculate usage risk times 0.3
■ part_engagement math
Calculate engagement risk times 0.2
■ sum_weights math
Calculate part ticket plus part nps
■ sum_remaining math
Calculate part usage plus part engagement
■ churn_risk math
Calculate sum weights plus sum remaining
■ churn_risk_ge_threshold compare
Check if churn risk is at least setting ai threshold
■ should_ai all
Check if all conditions are true
■ hashed_account hash_replace
Anonymize sensitive fields for safe AI processing
skip: step.should_ai equal false
■ ticket_issue compare
Check if ticket risk is greater than 50
■ nps_issue compare
Check if nps risk is greater than 50
■ usage_issue compare
Check if usage risk is greater than 50
■ engagement_issue compare
Check if engagement risk is greater than 50
■ ai_context pick
Keep only specific fields from
skip: step.should_ai equal false
✦ ai_plan ai-prompt
AI generates a response from a custom prompt
skip: step.should_ai equal false
■ overall_summary to_summary
Format results as a summary card
■ risk_checklist to_checklist
Format results as an actionable checklist
▼
Output
summary overall_summary
checklist risk_checklist
ai_analysis ai_plan

Settings (2)

Configurable at install. Defaults shown — change anytime in the extension.

enable ai toggle = on
ai threshold number = 50

Tags

hubspot accountchurnriskretentionhubspot

Details

33 steps 2 configurable settings recipe_id: analyze-churn-risk-account-hubspot

Install

Install in Recued View publisher Open Kitchen

If the webclient is not paired yet, copy analyze-churn-risk-account-hubspot and paste it after pairing.